FOR IMMEDIATE RELEASE
Johannesburg, South Africa – 27 November 2025 – Choosing flooring has become one of the most overwhelming parts of renovating or building a home. With endless materials, finishes, colours and technical claims on the market, it’s not always easy for homeowners to know where to begin or how to compare products that seem similar on the surface. Yet flooring remains one of the most influential design decisions in any space, shaping comfort, acoustics, durability and long-term value. This is where moisture-proof, durable and natural timber-look flooring is gaining strong appeal. As homeowners rethink how they use their spaces, key considerations now include how flooring responds to moisture and temperature changes, how safe and comfortable it feels, how easy it is to maintain and whether it complements open-plan living. Increasingly, people want floors that combine resilience with timeless, natural style.
Moisture is one of the biggest challenges associated with traditional hardwood and laminate floors. In fact, global flooring reports consistently identify moisture-related failures as one of the leading causes of early floor replacement, accounting for a significant portion of warranty claims and installation issues. Advanced materials like TIER’s Stone Polymer Composite (SPC) flooring, offers sophisticated moisture-proof construction that helps prevent common problems such as swelling, warping or lifting when exposed to humidity, spills or seasonal temperature changes. This makes it a practical choice for kitchens, living rooms, passages, bedrooms and even bathrooms. Homeowners gain the reassurance of flooring that remains stable and maintains its appearance without the need for intensive upkeep.
Safety continues to be an increasingly important consideration for families, and TIER supports healthier indoor spaces by being FloorScore certified, ensuring no VOC emissions and improved indoor air quality. Its embossed surface further adds to the sense of safety, offering a comfortable and stable underfoot experience without compromising on style. The textured finish enhances grip while maintaining a refined, natural look, making it well suited to busy households, multigenerational homes or anyone prioritising both safety and practicality in their living environments.
Design-wise, there is a notable shift toward natural, matte and textured wood-look finishes. Global reports indicate strong growth in hybrid and composite flooring, more than 20% in the last few years alone, as homeowners seek durable alternatives that still offer the warmth and authenticity of timber. TIER’s Element range offers advanced digital print technology which creates rich woodgrain detail and subtle tonal movement provide the realism of hardwood paired with the resilience of modern engineering. The result is flooring that doesn’t just enhance interiors but also adapts effortlessly to a wide range of décor styles, from modern minimalism to warm, earthy designs, all while supporting a more environmentally conscious approach.
When choosing the perfect flooring, homeowners are encouraged to consider lifestyle first. A busy family with children or pets may prioritise durability and moisture resistance, while smaller spaces may benefit from lighter, brighter tones that create an airy feel. The way natural light enters a room also influences how flooring appears throughout the day; warmer shades can bring comfort to cooler, shaded spaces, while neutral greys and taupes complement contemporary interiors with a calm, balanced aesthetic. Industry trends consistently show that mid-tone, natural oak colours remain the most versatile and timeless across South African homes, making them a safe yet stylish choice for long-lasting appeal.
While flooring may feel like a complex decision, the right product makes the process effortless. TIER offers homeowners the confidence of a floor that delivers on beauty, safety and long-term performance. Its combination of moisture-proof durability and authentic timber design ensures it remains a trusted choice for South African property owners seeking quality that truly lasts.
For more information, please visit www.tierflooring.co.za.
About TIER flooring
TIER Flooring, a product by Eva-Last global building materials expert, redefines eco-friendly innovation with high-performance, flooring solutions. Featuring the revolutionary CarbideCore, our products are non-toxic, and crafted using solar energy for a sustainable future. With stunning wood-like designs, durability, and FloorScore certification, TIER Flooring ensures healthier, stylish spaces for families and businesses. For the latest news, connect with us on Instagram (@tierflooring), Facebook (@tierflooring), LinkedIn (TIER Flooring), and Twitter (@tierflooring).